Title: New Year's Greetings Stamp 
( View Souvenir Sheet)
Stamp Serial#
Date of Issue
1,400,000 stamps
250 won 
A rabbit standing on the snow
Park, Eun-kyeong 
Image Area
23mm x 33mm 
Sheet Composition
4 x 5 
White unwatermarked 
Printing process
and colors
Photogravure, six colors
(with glow-in-the-dark ink) 
Korea Minting and Security Printing Corporation 
This coming 2011 is the year of the rabbit.

Looking at the moon in the night sky, our ancestors visualized a rabbit pounding in a mortar the elixir for eternal youth under the cassia bark tree. As seen here, the rabbit has been the symbol of long-life in an idyllic, peaceful world. In the mural paintings of Goguryeo ancient tombs located in Deokhwari, a white rabbit appears with a toad, the symbol of longevity. It has been said that if a person spins yarn or weaves a cloth on the Sangmyo day, the first rabbit day of the first month in the Lunar New Year, the person will be blessed with longevity. This created the custom where women spin yarn, weave cloth or step on the loom, if they had one.

In folk tales, a rabbit, very cute and lovely animal with round eyes has been described as being very clever, even though it is weak and of slight build. As seen in the fables about a rabbit that defeated a tiger or a rabbit that fooled a terrapin, rabbits have always been described as a nimble, intelligent animal that righteously faces up to the bigger, stronger animals.

Wishing that the upcoming new year will be a peaceful year full of many good fortunes, just as in the ideal world where the rabbit lives pounding the mortar, a New Year's stamp is issued. The New Year's greetings stamp has been issued as a photostorage stamp since 2001. For this year, the rabbit's face, body and the pearl-white snowflakes are printed with glow-in-the-dark ink, glowing in the darkness.